|
CoWare Selects Nanette V. Collins Marketing & Public Relations as its PR Agency of Record
Tasked With Raising Awareness of CoWare; Highlighting Leadership, Customer Success & Product Visibility
SAN JOSE, Calif. - August 27, 2002 - CoWare, the leading supplier of system-level electronic design automation (EDA) software and services for System-on-Chip (SoC) designers, today named Nanette V. Collins Marketing & Public Relations (PR) of Boston and San Francisco as its PR Agency of record.
The eight-year old firm, headed by Nanette Collins, is responsible for all of CoWare's PR activities, including increasing its awareness and visibility. Emphasis will be placed on promoting CoWare's hot technology and innovative products within the technical trade press.
"Nanette impressed us with her contacts, her knowledge of the EDA landscape and her proven track record," says Alan Naumann, CoWare's president and CEO. "Public Relations is both an art and a science. Nanette has mastered it."
"CoWare is an exciting company with successful customers, making it a dream account," adds Collins. "I'm delighted it selected my firm to help highlight its accomplishments and I'm thrilled to be part of the team."
In addition to CoWare, the firm today represents Co-Design Automation Inc., Get2Chip, Inc., Verplex Systems Inc., Willamette HDL and Zenasis Technologies Inc. "These are hot, emerging companies with complementary solutions to CoWare's," adds Collins. Previously, Collins consulted for Cadence Design Systems, Inc. (NYSE:CDN) for five years and helped implement its PR strategy.
Collins was the Publicity Chair for the 39th Design Automation Conferences (DAC) held in June and will continue in that role for the 40th DAC to be held June 2-6 in Anaheim, Calif.
About CoWare
CoWare is the leading supplier of system-level electronic design automation (EDA) software tools and services. CoWare offers a comprehensive set of electronic system-level (ESL) tools that enable SoC developers to "differentiate by design" through the creation of system-IP including embedded processors, on-chip buses, and DSP algorithms; the architecture of optimized SoC platforms; and hardware/software co-design. The company's solutions are based on open industry standards including SystemC. CoWare's customers are major systems, semiconductor, and IP companies in the market where consumer electronics, computing, and communications converge. CoWare's corporate investors include ARM Ltd. [(LSE:ARM);(Nasdaq: ARMHY)], Cadence Design Systems (NYSE:CDN), STMicroelectronics (NYSE:STM), and Sony Corporation (NYSE:SNE). CoWare is headquartered in San Jose, Calif., and has offices around the world. For more information about CoWare and its products and services, visit http://www.coware.com.
CoWare, CoWare N2C, and Interface Synthesis are trademarks of CoWare, Inc.
Contacts:
Mindy Palmer
mindy@CoWare.com
Director, Marketing Communications
CoWare. Inc.
Phone: 408.392.8513
| | |
|