CoWare Establishes Direct Presence in Israel

CoWare Now Better Positioned to Meet the Growing Demand for CoWare’s ESL 2.0 Solutions in the Region

San Jose, Calif. -- May 9, 2008 -- CoWare®, Inc., the leading supplier of platform-driven electronic system-level (ESL) design software and services, announced that it has established a direct sales & technical support channel in Israel. In response to the growing need for ESL technologies at systems and semiconductor companies, a local office enables the Company to respond more rapidly to customer requirements as they deploy CoWare ESL 2.0 solutions.

“Israel is an important region for CoWare. Many of our global customers, partners and local fabless semiconductor companies have research and development centers in this region,” said Mike Faust, CoWare’s vice president of North America and EMEA sales. “With a local presence, CoWare will be able to better serve our customers and continue to grow the business.”

“As I experienced during my tenure as a CAD manager at Motorola Semiconductors Israel, design engineers in Israel are very demanding,” said Eshel Haritan, vice president of engineering at CoWare. “Back in the early nineties, the transition to RTL in production was considered cutting edge. Today, because of the challenges associated with multi-core designs and the large amounts of embedded software content, IP, semiconductor, and electronics companies are seeking CoWare’s leading-edge technology.”

CoWare’s new office is located at POB 4433, Caesarea 30889, Israel. The telephone number is +972 4 6361184.

Attend CoWare’s ESL Design Solutions Seminar
CoWare is hosting a half-day seminar where attendees will have the opportunity to learn more about how CoWare’s customers have been successful using CoWare ESL 2.0 solutions in the areas of Platform Architecture Design and Verification, Software Development and Processor Design.

Date: Wednesday, May 28, 2008
Time: 9:00 – 14:00
Location: Dan Accadia Hotel, Herzliya Beach, 46851, Israel. Lunch will be provided. To register, visit www.coware.com/israelseminar.

About CoWare
CoWare is the leading global supplier of platform-driven electronic system-level (ESL) design software and services. IP, semiconductor, and electronics companies use CoWare ESL 2.0 solutions to design better processor- and software-intensive products faster. CoWare solutions solve the new design challenges associated with platform architecture design, platform verification, application sub-system design, processor design, DSP algorithm design, and software development, and are based on open industry standards including SystemC. These solutions also enable IP and semiconductor companies to implement more effective go-to-market strategies. CoWare's corporate investors include ARM [(LSE: ARM); (NASDAQ: ARMHY)], Cadence Design Systems (NASDAQ: CDNS), STMicroelectronics (NYSE: STM), and Sony Corporation (NYSE: SNE). CoWare is headquartered in San Jose, Calif., and has offices around the world. For more information about CoWare and its products and services, visit http://www.coware.com.

CoWare is a registered trademark of CoWare, Inc. All other trademarks are the property of their respective owners.